Sobeys Kicks Off Early Black Friday 2025 Deals: Stock Up and Save!

Canadians are already gearing up for the biggest shopping weekend of the year, with Black Friday 2025 just around the corner on November 28. But why wait when Sobeys is rolling out incredible early bird discounts and Scene+ point bonuses right now? From November 13 to November 19, Sobeys is making it easier than ever to save on your weekly groceries and get a head start on holiday preparations. Get ready for a week packed with limited-time deals and flyer specials that will help you stretch your budget further! The countdown is on – once these offers are gone, they’re gone, so don’t miss out on these fantastic discounts this week in Canada.

Sobeys is offering a wide range of savings across nearly every aisle, ensuring you can fill your cart without emptying your wallet. Whether you're planning for festive gatherings, stocking up your pantry, or just getting a jump on everyday essentials, these Black Friday 2025 Canada specials have something for everyone.

Stock Up and Save with Scene+ Points Galore!

Get ready to boost your savings with an abundance of Scene+ points offers. This week, Sobeys is making it incredibly rewarding to shop, featuring deals that translate into serious dollars off your future groceries.

• Massive Scene+ Points Offer – Get a whopping 68,000 PTS available in store (worth over $680 toward your groceries!) between November 13-19, 2025. This is a game-changer for big shoppers!
• True North Atlantic Salmon Fillet 800g – Get 1,000 pts (worth $10) when you buy one. Perfect for a healthy and delicious meal.
• Johnsonville Breakfast, Dinner or Smoked Sausages or Maple Lodge Smoked Chicken Sausages 375g – now $5.49 (save 400 pts when you buy 2). Great for quick meals or hearty breakfasts.
• The Little Potato Company Potatoes 680g – now $3.49 (save 100 pts). Easy side dish for any meal.
• Kraft Cheez Whiz 900g – now $7.99 (save 400 pts when you buy 2). A Canadian favourite for snacks and recipes.
• Kraft Singles 410g or Philadelphia Cream Cheese 340g – now $4.97 (save 400 pts when you buy 2). Stock up on dairy essentials.
• Dempster's Whole Wheat or Original Bagels 6's or ORIGINAL Plain or Everything Bagels 5's – now $3.49 (save 100 pts when you buy 2). A convenient breakfast option.
• Compliments Frozen Pizza – Get 400 PTS when you buy 1, or an even better 800 PTS when you buy 2! Perfect for a quick and easy dinner.

Shop these limited-time savings before they disappear.

Feast for Less: Meat & Party Essentials

Planning for holiday entertaining or just everyday meals? Sobeys has you covered with quality meats and crowd-pleasing appetizers at unbeatable prices.

• Fresh Boneless Skinless Chicken Thighs or Drumsticks (Family size) – BUY 1 GET 1 FREE! An incredible deal for meal prep or family dinners.
• Sterling Silver® Beef Sirloin Tip Oven Roast – now $11.99/lb. A premium cut for a special occasion.
• Fresh Extra Lean Ground Beef – now $7.99/lb. Versatile and healthy for countless recipes.
• Compliments Cooked Shrimp in Rings with Sauce 300g – now $12.00 (save $8). A delicious appetizer ready in minutes.
• Compliments or Panache Chicken Wings, Meat Appetizers or Shrimp Rings 240-455g or Frozen Desserts 300-650g – BUY 2 GET 3RD FREE! Perfect for holiday parties or game nights.

Shop these limited-time savings before they disappear.

Pantry Power-Ups & Holiday Hosting Must-Haves

Ensure your pantry is well-stocked for the season with these fantastic deals on everyday staples and holiday baking ingredients.

• Compliments Tortilla Chips 400g – now $1.99. Great for dipping!
• Lay's Potato Chips (various flavours) – now $2.99. A classic snack for any gathering.
• Dare Veggie Crisps 100g – now $2.99. A lighter snack option.
• Mott's Clamato or Ocean Spray Cocktail 1.89L – now $3.99. Essential for mixed drinks or refreshing beverages.
• Tropicana Drinks or Lemonade 1.5L – now $2.99. A refreshing pick-me-up.
• Earth's Own SoFresh Select Beverage 1.75L – now $3.49. A dairy-free option for your fridge.
• Heinz Ketchup 1L or Hellmann's Mayonnaise 890mL – now $7.99. Pantry staples you can't do without.
• Heinz Beans or Pasta 398mL – now 4/$5. An easy and affordable meal solution.
• Knorr Sidekicks 117-167g or Lipton Soups 2 mix pk – now 2/$4. Quick and convenient meal additions.
• Cracker Barrel Cheese 240-260g or Cracker Barrel Shredded Cheese 320g – now $4.99. Perfect for snacking or cooking.
• Nature Valley Granola Bars 130-210g, Fibre 1 Bars 125g, Betty Crocker Fruit Flavoured Snacks 128g or General Mills Cereal Bars 150g – now $2.99. Great for school lunches or on-the-go snacks.
• Lindt Bagged Chocolate 120-150g or Chocolate Excellence Bar 100g – now $7.99. Indulge in some premium chocolate.
• General Mills Cereal (various sizes/varieties) – now $5.99. Breakfast made easy.
• Folgers Roast & Ground Coffee 642-920g – now $16.99. Keep your mornings energized.
• Five Roses Flour 5 kg or Robin Hood Original All Purpose Flour 5 kg – Members save $1.00, now $7.99 (Five Roses) / $8.99 (Robin Hood). Essential for all your holiday baking needs!

Shop these limited-time savings before they disappear.

Top Black Friday Picks at Sobeys

To help you navigate the fantastic Black Friday 2025 deals, here are some of our top picks that you absolutely shouldn't miss at Sobeys this week:

• 68,000 Scene+ Points – This massive point bonus is like finding over $680 in free groceries! It's an incredible opportunity to maximize your savings this season.
• Fresh Boneless Skinless Chicken Thighs or Drumsticks – BUY 1 GET 1 FREE! – Stock up on high-quality poultry for delicious, economical meals throughout the week.
• Compliments or Panache Chicken Wings, Meat Appetizers – BUY 2 GET 3RD FREE! – Perfect for early holiday shoppers looking to simplify entertaining without breaking the bank.
• Get 1,000 pts (worth $10) when you buy 1 True North Atlantic Salmon Fillet 800g – A healthy and valuable protein option that gives back in points.
• Five Roses or Robin Hood All Purpose Flour 5 kg – Member deal $7.99/$8.99 – Essential for all your holiday baking projects, from cookies to pies.

Plan Your Black Friday Shopping with Flyers Hub

Don't let these incredible early Black Friday 2025 deals pass you by! With the festive season fast approaching, now is the perfect time to explore all flyers and plan your holiday shopping strategy. Flyers Hub makes it easy to find every Black Friday 2025 flyer in one convenient place, allowing you to compare deals and make your holiday shopping plan before the weekend rush.

See all Black Friday 2025 deals in Canada and start saving today.